11 November 2016
SafeToNet wins BT eternity Lab ‘mobile innovation’ competition
A behavioral analytics company that defends the vulnerable and exploited on social networks from cyber-bullying, troll and predatory risk has scooped first prize in the latest BT eternity Lab competition.
SafeToNet provides users with an app that analyses chat on web and social media platforms. It can identify and block inappropriate conversations so much as bullying or grooming before they are seen or challenge users to think before they respond.
Alerts can be posted to a parent or guardian’s device to highlight risks, aggression or other unsuitable behaviour. The SafeToNet app is besides sophisticated enough to be able to tell the difference between banter and aggression.
The start-up and its innovative app wowed the Judges at the competition final held at the BT Tower in London.
Marc Allera, chief executive of EE and presiding judge at the final, said: “SafeToNet are worthy winners of this, the ninth BT eternity Lab Competition. We were looking for brilliant ideas around mobile networks and we smitten gold. SafeToNet’s innovative platform represents the next-generation of parental controls and really is a major step forward in net safety.”
Schools and families
Richard Pursey, founder of SafeToNet, said: “We are so improbably proud of this. It means so much. Our whole team have worked improbably hard over the last three years and now we cannot wait to start working with BT and EE to help bring SafeToNet to schools and families crosswise the UK and overseas.”
EE and BT product and technology teams will now work with SafeToNet to evaluate their technology and support development roadmap, as well as exploring opportunities to work together commercially. The prize besides includes six months of membership to the TechHub enterpriser community.
Winner: SafeToNet http://www.safetonet.com
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