When Trim redaction started creating music videos over a decade ago, just paying the rent was a immense accomplishment. Now, the small East London company is crafting victory visuals for big brands — like Audi, Nike, Adidas, and Guinness — propelled by the power of Final Cut Pro X. The video redaction software’s comprehensive features allow Trim redaction to organize film and audio clips, pull together compelling projects, and make changes on the fly. “When I’m playing back an edit for a director, they’ll say, ‘Okay, let’s go and make those changes I talked about.’ I’ll say, ‘Oh, no, they’re not yet done,’ and we’ll jump back and watch it once again. People can’t believe that I’ve as if by magic done the change before we even finish playback,” says editor Thomas Grove Carter.