Our 2019/2020 Referral Program

The majority of our new business comes from customer referrals, and that's awesome, but we wanted to reward those customers who refer us somehow. Traditionally, we did this by crediting their account with £250 as a token of our appreciation, but whilst some referred customers spend less than that a year, others go on to engage us far more. Our solution was to review the whole programme with a percentage based reward in the first and second year rather than a fixed rate. For the year commencing 2019/2020 we therefore have the following rates for customer referrals. 

First Year 10% + £50
Second Year 15% 

 

These figures are based on gross spend for the year and are calculated at the end of the customers first and second years. This means that for some, if not most customers we may not make any profit from them in their first or second years and indeed in some cases make a loss, but we're ok with this. Let's work out some examples so the programme is clear. 

Year Spend Commission Referral Payout 
1 £250 10% + £50 £75
2 £2500 15% £375

 

Commission is normally credited to your account within a few days of the referred customer's first and then second year with us. 

Let's assume that customer A referrs 5 other customers to GEN over the course of a year with spends of £250, £300, £450, £700 and £2000. That would be a first year commission payment of £250 + £370 = £620. Customers usually spend less in the first year which is why the commission for year 2 is higher, so let's assume our 5 customers in the second year spend £450, £800, £900, £1200 and £4500 then year two commission would be £1175.50, so in total that's £1547.50 in the bank for simply referring our services to your customers. 


Referrer Details (Your Details)

Please enter your company and name so we can match this referral back to you. If you know your GEN Account number then please enter it, otherwise we'll search for the company and contact on our CRM system. If we still cannot find you then we'll drop you an email to get more information.

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Referred Customer Details

Please only refer customers who you have already spoken to about our services. We do not want to cold call anyone and we are not a push channel.

We can only deal with business customers not residential. Gross spend is for services only, not hardware. There is a cap of £1000 on any single referral payment and all values given are vat exclusive. You cannot refer existing GEN customers.

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